I was lucky enough to receive a Kindle at Christmas, and as soon as I got hold of it I fell in love with the small form factor. However, a couple of months have elapsed since then, and I must say: I’ve fallen in love with my little e-reader. It’s not been an instant transition, but in the short space of 56 days the Kindle has moved from a nice little toy to something I Absolutely Must Have at any given moment. Here’s why.
1. It’s super-convenient to buy new books.
This is the easy bit for Amazon to get right, and the reason the Kindle stands head and shoulders above every other e-reader. I should make clear at this point that the Kindle is a rubbish device on which to browse for books: but Amazon are intelligent enough to realise a tiny device with no keyboard and a black and white screen is hardly going to match Waterstone’s for navigability. Just as with the Amazon iPhone app, the focus is on getting to what you already know you want, and thankfully the search suggestions function is extremely effective, so it usually takes no more than five characters on the irritatingly non-QWERTY keyboard. Once you’re looking at a book, it takes one click to download it – no usernames, passwords, addresses or credit card numbers. It’s brilliant, and something only someone with Amazon’s might can pull off.
2. It’s über-simple.
People underestimate how important the simplicity of the Kindle has been to its success. I reckon the new “experimental” web browser is frankly a step in the wrong direction for the device, but hopefully the display’s ineptitude for displaying anything other than books should ensure it doesn’t catch on. What I love is that I can turn off my phone, shut the lid on my laptop, and just read. There are absolutely no distractions, and the limited buttons and functionality mean absolutely nothing gets between me and my book. What really annoyed me about iBooks was that I kept flicking the pages for fun, highlighting words, getting pointless definitions, and changing the font. Reading has to be immersive, and the Kindle makes that possible by simplifying everything down to the absolute minimum. What’s more, because of this simplicity you can smuggle it into church safe in the knowledge it’s not going to ring out and betray your activity. (I feel I should apologise for admitting to reading Robert Harris during a particularly long sermon. I promise I won’t do it again.)
Moreover, that simplicity makes the Kindle a doddle for anyone aged 5 to 105 to use. The only thing that’s not completely intuitive is the keyboard, but I’m glad that they haven’t fitted it with an irritating physical one which takes up unnecessary space, or a touchscreen which seems pretty wasteful and distracting.
3. It’s brilliant on holiday.
I had the pleasure of taking my Kindle on holiday to the US last week. It’s really what has inspired this article, and hammered home what makes the device such a game-changer for readers. On holiday, I get through a book every day or two, and it is kind of inconvenient – not to mention expensive – to fill half a suitcase with paperbacks. The Kindle eliminates all that clutter, and provides you with all the reading material you could ever want, often a hell of a lot cheaper than it would be in physical form, in a device about the size of a CD case. It’s the iPod effect all over again.
What’s more, provided you have WiFi access (which you always do nowadays), you can buy another book if you get a sudden craving. Such are the miracles of Internet access.
4. It blurs the boundary between technology and “tradition”.
As I’ve mentioned earlier, your iPhone isn’t acceptable in church. People don’t whip out their laptops on the beach. My iPad is not acceptable at supper, or so I have been told. But the Kindle is allowed, and used, at all of these locations in space and time, because it’s not the sort of digital flashing interactive technology people know, love – and sometimes resent. Kindles are different from iDevices and PCs because they’re more like a book than an electronic device. I think that’s something that’s helped by the e-ink display. Not only is it black and white, but, crucially, it displays a pretty image of a letterpress or a furled-up newspaper when it’s not being used. This makes it a little more friendly, and a little less “electronic”, to everyone else, and sets it apart from the devil devices which don’t bother displaying anything when they’re on standby. People really just see the Kindle as a book. On my flights to and from the US I read on my Kindle during takeoff and landing. None of the airline staff batted an eyelid – but of course, the phone and the iPad both had to go off for ascent and descent. If they saw the Kindle as a book, that’s good enough for me.
5. The customer service is absolutely incredible.
I should be honest and say I’ve had two Kindles. A couple of weeks ago, the first Kindle’s power button stopped working. It had been misbehaving for a bit, and irritatingly the device was working fine – but it was just stuck in standby. I hit “return my Kindle” on the website, entered my phone number, and my iPhone started buzzing immediately. Predictably, I got treated to some Vivaldi, but 30 seconds’ worth, not the usual hour’s wait for a two-minute discussion. Without further ado, I had a Kindle sent to me next day. The book I’d been reading was back in my hands within 24 hours, and the old one got picked up and returned for free.
Now that’s customer service. I understand that tech can go wrong. Nothing’s perfect. What matters is not that something goes awry. It’s how the company reacts once something has gone awry. Amazon were superb, and for that reason I hold a lot more respect for the device and the people behind it.
So that’s why I love the Kindle. I’d recommend it to anybody who reads. If you don’t read now, you won’t read on it. For those who never immerse themselves in print anyway, it’s as useless as a chocolate teapot. But for all us bookworms out there, it’s absolute bliss. For £89, you just can’t complain.




As I’m sure you have noticed, Steve Jobs tragically 

